AIOU BS Mass Communication

BS (Mass Communication)

Programme Code: 0467

Objectives:

The BS Mass Communication programme has been designed to achieve the following objectives:

To cater the educational needs of those who due to one or another reason could not continue their education in the formal universities but are highly motivated to enhance their academic qualification for elevation to their jobs.

To prepare and guide interested students for pursuing higher studies and research in mass communication.

Admission Criteria:-

An applicant having intermediate/higher secondary school pass certificate or equivalent in second division (at least 45%marks) with any subject(s) from any recognized institution is eligible for admission. There is no merit and age determination. All students who fulfill above criteria will be granted admission.

Duration:-

The Duration of BS Mass Communication program is eight semesters, i.e. four years. However, AIOU reserves right to make any change(s) anytime in this program partially or wholly without prior notice.

Courses:-

A student will have to complete courses comprising 129credit hours. All courses are of 100 marks each except Research Thesis (Code 9283) which comprises 200 marks. The semester-wise break-up of these courses is as under.

Internship:-

There will be a two month mandatory internship. The internship will be done in accredited and professionally relevant media organizations; e.g. mass media organizations, advertising agencies, PR firms, news agencies etc., which is a prerequisite for the award of the BS degree. After fifth and sixth semester’s courses, students will be eligible for internship. At the end of their internship, students will be required to submit an internship certificate along with an internship report detailing with proof, the work done during the two months internship period and duly signed by the competent authority of organization where the student is employed or working as an internee. The internship report will be evaluated by the Department and upon satisfaction, an internship certificate will be sent to the Controller of examinations.

Thesis:

In 8th semester, students will be eligible to register for the thesis which carries 6 credit hours. The students will be required to perform research work of six credit hours under the supervision of an advisor. There will be an intensive workshop for discussion of research proposal of the students in the beginning of 8thsemester. After evaluation of the thesis by the external expert, the students will appear before a viva voce committee to defend his/her thesis.

Medium:

English language will be the medium of instruction.

Method of Instruction:

This BS (4-year) in Mass Communication will be offered in blended ODL mode. There will be Face-to-face tutorial classes for each 3-credit hour course in every semester with non-compulsory attendance and workshop (03 days for each3-credit hour course of 5th, 6th, 7th, and 8th semester with at least 70% compulsory attendance).Face-to-face tutorial classes and workshops will only be held in Islamabad and Lahore. Matters related to Research Thesis, Code 9283, (e.g. compulsory workshop, synopsis and thesis writing) will be dealt with separately in accordance with AIOU rules.

Assessment/Evaluation Criteria:-

Multiple criteria have been adopted to assess students’ work for all courses, except Research Thesis, as under.

a) Written examination to be assessed by the Examination Department, AIOU at the end of each semester = 70%marks (pass marks 50%).b) Two assignments and/or equivalent to be assessed by the relevant tutor/resource person = 30% marks (pass marks50% collectively). Students’ work may also be checked with Turnitin for plagiarism.

b) All the matters relating to Research Thesis will be dealt with as per AIOU rules. However, the pass marks for Research Thesis is 50% both in evaluation of research report and viva voce examination separately.

Scheme of Studies:-

First Semester
#	Code	Course Title	Credit Hours
1.	9374	Pakistan Studies	3
2.	9407	English–I	3
3.	9251	Reporting	3
4.	9252	Concepts of Mass Communication	3
5.	9401/ 5437	Islamic Studies/Ethics (for Non Muslims Students only)	3

Second Semester
#	Code	Course Title	Credit Hours
1.	9253	Principles of Journalism (Part-1)	3
2.	9254	Principles of Journalism (Part-2)	3
3.	9408	English–II	3
4.	5403	Basics of Information and Communication Technology	3
5.	9410	Introduction to Sociology, Culture and Society	3

Third Semester
#	Course Code	Course Title	Credit Hours
1.	9255	Magazine Journalism	3
2.	9256	Principle of TV Broadcasting	3
3.	9257	Introduction to Advertising	3
4.	9258	Principles of Radio Broadcasting ……….	3
5.	9409	Compulsory English-III	3

Fourth Semester
#	Code	Course Title	Credit Hours
1.	9259	Introduction to Public Relations	3
2.	9260	Book Editing & Production	3
3.	5435	Advertising and Sales Promotion ……….	3
4.	4485	Introduction to Statistics	3

Fifth Semester
#	Code	Course Title	Credit Hours
1.	9261	Print Media (Part – 1)	3
2.	9262	Print Media (Part – 2)	3
3.	9263	Public Relations	3
4.	9264	National & International Current Affairs (Part-1)	3
5.	9265	National & International Current Affairs (Part-2)	3
6.	9266	Language Skills & Communicative Abilities	3

Sixth Semester
#	Code	Course Title	Credit Hours
1.	9267	Electronic Media (Part-1)	3
2.	9268	Electronic Media (Part-2)	3
3.	9269	Advertising	3
4.	9270	Process & Effects of Mass Communication (Part-1)	3
5.	9271	Process & Effects of Mass Communication (Part-2)	3
6.	9272	Development Support Communications	3

Seventh Semester
#	Code	Course Title	Credit Hours
1.	9273	Advance Theories & Strategies of Communication (Part-1)	3
2.	9274	Advance Theories & Strategies of Communication (Part-2)	3
3.	9275	Basic Concepts in Social Sciences (Part-1)	3
4.	9276	Basic Concepts in Social Sciences (Part-2)	3
5.	9277	Research Methods in Mass Communication (Part-1)	3
6.	9278	Research Methods in Mass Communication (Part-2)	3

Eighth Semester
#	Code	Course Title	Credit Hours
1.	9279	Social Psychology (Part-1)	3
2.	9280	Social Psychology (Part-2)	3
3.	9281	Media Ethics & Laws(Part-1)	3
4.	9282	Media Ethics & Laws(Part-2)	3
5.	9283	Thesis (Mandatory)	6
6.	Mandatory	Internship	NC

Fee Structure:-

Item	Fee
Registration Fee: (at the time of 1st admission in University)	500/-
Admission Fee: (at the time of 1st admission in Programme)	500/-
Per course Fee: Rs.2000/- Rs.2000/-×5= Rs.10000/-	10,000/-
Technology Fee (each semester)	100/-
Courier Charges (each semester)	100/-
Fee for 1st Semester	11,200/-
Fee for 2nd Semester	10,150/-
Fee for 3rd Semester	10,150/-
Fee for 4th Semester	8,150/-
Fee for 5th Semester	12,150/-
Fee for 6th Semester	12,150/-
Fee for 7th Semester	12,150/-
Fee for 8th Semester	12,150/-
Total	88,250/-

Note:

BS Mass Communication Program is being offered in Islamabad and Lahore only. The University does not provide accommodation to BS students because of limited seats available in the hostel. Therefore, students from other cities will have to arrange their residence at their own.

The University has right to change fee tariff with the approval of its statutory bodies. Fee for subsequent semesters will be informed at the time of their admission. The AIOU reserves the right to make any change(s) any time in this program partially or wholly without prior notice.

All the eligible candidates from across Pakistan will be given admission provided they have fulfilled the required formalities. However, the tutorial classes and workshops will only be held in Islamabad and Lahore.